France, the birthplace of fashion culture and luxury culture, has created top brands in jewelry, fashion, leather goods and other industries. In the home furnishing industry, Rochebobois, France, spans three centuries and has written a legend across classic and modern. The leader of the world's top home furnishings starts with the union of the two big families.
1896: Fernand Roche founded Roche in the 12th arrondissement of Paris (traditional furniture manufacturing). At the same time, the Shu Xiang family came to Paris from Russia to sell classic furniture.
1900 – 1920: Fernand Roche settled in Caesars Avenue, Roche Company adhered to the ancient French traditional craftsmanship, producing all kinds of classical furniture from the 17th century to the Napoleonic period. At the same time, the Shu Xiang family opened a furniture store called Au Beau Bois. Beau Bois Miki is also the predecessor of Bobois.
1920 – 1940: Jacques Roche unites with more manufacturers to expand the retail sector and renames Roche Company to Les Etablissements Roche.
1940 – 1960: The baptism of the war did not change the love of furniture for the two big families, and they actively participated in the post-war city reconstruction and furniture reform. The two families decided to merge and opened a rochebobois independent store on Saint-Germain Avenue in Paris, which was designed by modern design master Pierre Paulin.
1960 – 1970: As a pioneer of modern design, Fort Roach produced the well-known BALL chair, MUSHROOM chair, MAHJONG sofa and SACCO chair... Dominique Forrest, curator of the Paris Museum of Decorative Arts, commented: "In the 70s, Fort Roach played It plays a vital role and has realized many innovations in the seat concept for people."
1970 – 1980: Rochburg takes the modular sofa to its extreme. DROMADAIRE sofa, PLATEAU sofa and PAYSAGE sofa have become the benchmark of the times. In 1974, Fort Roach entered the North American market, and first opened the first Fort Roach store in New York, USA. By 1978, Fort Roach had 78 stores in France and 45 stores abroad.
1980 – 1990: Parallel to the return of classical style is the acceleration of modern trends. Rochburg maintains cooperation with designers and always insists on launching new products twice a year to keep pace with the rhythm of the haute couture industry.
1990-2000: French Roche Bobois International Group RBI (Roche Bobois International) launched "classical style" and "modern style", the two major styles together constitute the product system of Roche Bobois.
2000-2010: Rochburg Home Furnishing continues to join forces with the world's top fashion brands to launch custom-made products such as Jean-Paul Gaultier, Missoni and Sonia Rykiel. In 2003, Fort Roach entered the Chinese market. It has formed the scale of 250 boutiques in 45 countries around the world.
Roche Bobois has two major styles: classic and modern. Its product line covers living room, dining room, bedroom, study, children, outdoor, accessories, etc. Thousands of new products are launched every year in spring, summer and autumn and winter, keeping pace with global haute couture fashion. All the furniture of Fort Roch is manufactured in Europe, and the origin includes France, Italy, Britain, Portugal, Spain, Sweden, Belgium and other countries. The excellence in quality and aggressive and bold design ensure that the details of each Roachburg product can withstand the test of time.
Folding modern style
The modern collection of Roche Bobois began in the 1960s. The third-generation heirs of the brand have actively devoted themselves to modern thoughts and furniture reforms, and opened a chapter different from their parents. Fort Roach opened up the path of modern furniture, just like Chanel opened up modern women's clothing. Through bold and long-lasting innovation, and accumulation of fifty years, the modern products of Fort Roach have become as rich as fertile soil. Therefore, to look at the new products of Fort Roch every season is to look at the direction of the trend and the changes in trends.
Looking back at the history of Fort Roach's modern series, the most exciting thing is that Fort Roach has captured every era and created a lifestyle full of times. Therefore, in the 1960s, when conservative and rebellious were intertwined, Fort Roach said that "modernity is king"; in the 1970s, when the Beatles and hippies became popular, Fort Roach created "sitting and lying in various poses" and became a sofa. The magician; in the 1980s, when people pursued abundance and success, Fort Roach set off a new life of geometric style and art show; in the 1990s, when popular culture became mainstream. The fashion and rich materials of the Roach Collection area teach people to feel "self". In the 21st century, Fort Roach, through cooperation with top designers and other fashion brands, used different colors and materials to show people the various styles of modern furniture in Roach Castle.
Folding classic style
The classical style of Roche Bobois adheres to the authentic heritage of the oldest hand-made furniture in France, all with proficient handcraftsmanship, and adheres to the original top quality. The classical style of Fort Roach not only rests on the expensive materials used by the royal craftsmen, but also incorporates modern elements into the concept of advanced customization, showing the continuation of the times and eternal value. Let classicism be transformed into a new brilliance under the interpretation of Fort Roach, and it is also more suitable for modern home experience. As Philippe Roche, the third-generation heir of Fort Roche, once said: "Preserving classical craftsmanship and promoting style evolution are not only the roots of the Roche family, but also the mainstream choice that will never fade."
In the product gallery of Fort Roach, there are some products that endure and become "eternal designs". In the modern series, the "Mahjong" sofa designed by design master Hans Hopfer for Roche Bobois has been a benchmark in the industry by virtue of its advanced modular design.
In the classical series, the Volutes series of Louis XV style is exquisite and exquisite. The slender table legs are like sexy high heels, and it looks like an elegant piano. People can't help but want to step forward and play the moving. Note.
Looking through the Roche Bobois designer list, it is like opening the shining star spectrum in the history of contemporary design: whether it is Pierre Paulin, who did interior design for three French presidents in the 1960s and 1970s, or the German Red Dot Design Award, etc. A number of world-class design
The prize winner Marc Berthier (the works of the Pompidou Center in Paris, France, and the Museum of Contemporary Art in New York, USA), or the famous "father of the ball chair" Ero Aarnio, have left a large number of products for Roach Castle.
In addition to the older generation of design masters, a large number of today's top designers have joined Roach Castle, such as Pierre Paulin, Olivier Mourgue, Marc Berthier and Hans Hopfer, as well as the new generation of Ora Ito, Christophe Delcourt, Sacha Lakic and Cédric Ragot. Together, they dedicated a large number of unique and iconic home designs to create a unique modern modern lifestyle that takes into account both aesthetics and functions.
At the same time, Fort Roach also cooperates with many international fashion brands Jean-Paul Gaultier, Missoni, Sonia Rykiel, etc. to launch customized and limited edition products, which are recognized as the fashion benchmark in the global home furnishing industry.
Roche Bobois is committed to experimenting and promoting the results of new material science in product design and commercial operation. In its modern series (LES CONTEMPORAINS) product line, it has a large number of furniture using DAQUACRYL composite material technology patents. This kind of bright color, stylish shape, easy maintenance and highly environmentally friendly products has gradually become a design The new home favorite of teachers and young consumers.
Environmental protection concept
ECO Concept is a concept that cannot be ignored in contemporary humanistic fashion. Just like any product produced in an industrial way, the production of furniture is also one of the reasons for the impact on the environment. Roche Bobois takes "creative and environmental protection" as the brand's creed.
In the exhibition hall of Fort Roach, not only ultra-modern furniture, but also some elegant classical products also embodies environmental protection concepts from materials to manufacturing, transportation, and maintenance. In addition to ensuring the safety and reliability of raw materials, Fort Roach is also committed to the sustainable use of global resources. Its French plant has the certification of the Forest Stewardship Council (FSC). The standardized production system with multiple ISO certifications is also a guarantee for fulfilling the social responsibility of protecting the environment, and it also reflects the brand's sense of humanity and fashion.
Exhibition hall distribution
Today, you can find Roche Bobois in 45 countries and regions around the world. Fort Roch has footprints in more than 250 top global business districts including Paris, London, New York, Milan, Barcelona, Munich, Geneva, Vienna, Moscow, Dubai, Toronto, Los Angeles, Rio, Riyadh, Beijing and Shanghai.
In 2010, Fort Roch chose to open the largest flagship store in Asia-Huaihai West Road flagship store in Shanghai, the birthplace of Chinese luxury goods. The 3,000-square-meter flagship store brings the latest Roachburg design to China every season.